The Jeep brand is a mainstay on the Elgin and Schaumburg roads, but where did it all begin? Take a look back at the Jeep history timeline to learn how this time-tested military vehicle became one of the biggest brands in the modern era. 
Decades in the Making
- 1940s: The Jeep brand created Willy's Quad for the U.S. Army, a light renaissance vehicle with outstanding capabilities. After downsizing the frame, the revamped model was introduced to the civilian sector.
- 1950s: Jeep expanded its civilian lineup with plusher features, sleeker style, and even luxury amenities - while retaining its adventure-ready spirit.
- 1970s: Jeep creates a smaller, more efficient model as a result of the energy crisis. This Jeep Cherokee remains a hit to the present day.
- 1990s: Models like the Grand Cherokee and Wrangler become major hits with auto critics and customers alike.
- 2010s: Jeep continues to make history by pushing the limits of toughness with the Trailhawk and Trackhawk models.
